TheraOne
“Pure, high-potency wellness and recovery solutions held to the highest standard in CBD—USDA Certified Organic. We’re redefining clean, effective CBD.”
When Therabody introduced their new product line of USDA Certified Organic CBD, I led initial design, concepts and production of TheraOne packaging. Also playing a large role in overall branding.
Role
• Design
• Content
• Packaging
Team
Trent Hernandez, Aaron Jacob, Darui Wu,
Kyle Roes, Sarah Lee, David Tittle,
Sarah Dyer, Carly Graner
TheraOne
Design
The TheraOne brand was set apart from Therabody by incorporating a new identity system - a fresh type pairing and warmed up color palette with a human touch.
I designed print and digital marketing assets, style guide elements and press kits for the brand. I also refined and produced final logo asset variations for company wide use.
Content
Image compositing and retouching of high quality content assets. Upheld standards and guidelines specifically created for the TheraOne brand.
Packaging
I was charged with creating initial packaging and identity design concepts for TheraOne.
I then led the team throughout TheraOne design production and quality assurance, leading up to a successful product launch.
