Therabody
“This is Therabody. We’re reimagining the way the world looks at wellness and recovery.”
I had the opportunity of joining Therabody in the early days, working alongside the Creative Director as the company’s first designer. I thoroughly enjoyed being an integral part of the creative team’s growth and experiencing the brand take off.
Role
• Design
• Branding
• Content
• Packaging
Team
Trent Hernandez, Darui Wu, Kyle Roes,
Sarah Lee, Mike Windle, Alex Roza,
Deborah Matthews, Sarah Dyer,
Alina Nguyen, Carly Graner
Therabody
Design
In true startup fashion, I worked on a diverse range of creative projects from sales collateral and digital marketing, to events and large scale ad campaigns.
Branding
As Therabody evolved and rebranded over time. I created and worked on multiple brand and style guides, press kits and identity system refreshes. Always aiming for purposeful content, crisp visuals and a timeless modern aesthetic.
Content
An enormous amount of image compositing and retouching. On occasion, putting on my own director / photographer hats.
Packaging
Designed slick, minimal and high end packaging for the Theragun line of products. Including inserts, user manuals and everything down to the barcodes over three generations of product lines.
I also led design production and quality assurance. With Therabody being a global brand, packaging and collateral was tailored to individual regions and languages. Totaling thousands of creative assets.